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A master at the art of persuasion and a twenty-five year courtroom advocate who has successfully tried over 40 civil jury trials to verdict as lead counsel, Brian Lauten is a triple board-certified business and commercial trial lawyer and an Associate Ranked member of the American Board of Trial Advocates (ABOTA). Having obtained multiple seven and eight figure jury verdicts—and having also successfully zeroed out many multi-million-dollar claims—Brian has some strong opinions about the difference between a “trial lawyer” and a “litigator,” which all potential clients should consider. On the one hand, a “litigator” spends far more time behind a keyboard than in an actual courtroom, needlessly increasing their clients’ legal bills with no upshot reward. On the other hand, a “trial lawyer” is fearless, goal-oriented and that courtroom knowledge and expertise maximizes the case’s value, regardless of whether the case is successfully resolved either by a settlement or a favorable verdict at trial. Because our lawyers work our clients’ cases up as if they are going to trial no matter what, that investment of energy and time increases the risk to our opponents, with the end result being that our clients’ disagreements usually get resolved for their maximum value—with or without a trial—either in court or out of court. Brian Lauten |